Emotion Pictures: For all the Movie Lovers

There's a magic to movies that's difficult to explain but easy to understand. They inspire us, entertain us, affect us and sometimes even transform us. Once the lights are dimmed and the screen lights up, all eyes are transfixed. The movie may be the same for all but we know that every movie-goer watches it differently - in their own unique way.

You may enjoy sharing the communal buzz that takes over when the Star Wars theme kicks-in and everyone erupts in applause or you may prefer to stay transfixed in quiet awe and revel in nostalgia. You may find going to the movies enjoyable by yourself or you may find the experience incomplete without the company of your friends and family. 

You could be the one who always stays for the post credits scenes or the one who cries at the drop of a hat or the one who just cannot watch a scary movie alone.

Every movie goer is different, and every movie experience is unique. This simple emotion lies at the heart of our new brand campaign. It doesn't matter who you are, where you are from, who you're with or your current state of mind; once you walk into a VOX Cinema, you are transported into a new world that brings out your strongest emotions while giving you the best cinema experience. 

We hope you can find yourself in our new brand campaign. Whom do you identify with the most?

While the Camera Wasn't Rolling

At VOX Cinemas, we live and breathe movies. Early morning meetings over coffee often turn into round-table movie review panels. We watch movies the way we read books - in hypnotic reverence, often revisiting them to relive the Easter eggs we missed. And sometimes it's like going to a ball game - with friends by our side as we cheer for our heroes. 

So, it goes without saying that working on our new campaign was a ton of fun! The concept was designed by MAD Recipe and the TVC was produced by Saluki Media. We had an incredible cast and a lot of our social media followers stepped in as fillers. Our head office team and cinema team contributed both behind and in front of the camera. For their commitment, perseverance and infectious energy, we cannot thank them enough!

Take a look at some of the shenanigans we got up to behind the scenes.